Schaffhausen/Dubai/Shanghai, 13th March 2023: IWC Schaffhausen introduces an individualisation service for the Portugieser Chronograph in its flagship boutiques at the Dubai Mall and Shanghai Taikoo Hui Mall. Clients can try different combinations of case materials, unique dial colours, and straps to create their personal version of the iconic chronograph directly on their wrist. The individualised timepiece is then delivered after approximately three weeks.
A mechanical watch is much more than an instrument measuring time. It also underscores its owner’s lifestyle, values and preferences. For this reason, IWC has continuously expanded the possibilities for personalisation in recent years - for example, by offering a broad range of straps or bracelets as accessories to enhance versatility. With an individualisation service for the Portugieser Chronograph, one of its most iconic models, the Swiss luxury watch manufacturer yet again breaks new ground and takes luxury watch personalisation to a whole new level.
“Our new individualisation service enables clients to become actively involved in the design process of their watch. They can assemble their favourite version of the Portugieser Chronograph using an attractive choice of case materials, dial colours, and straps. Unlike with an online configurator, different combinations of materials and colours can be tried out directly on the wrist, turning the individualisation process into an exciting and memorable experience,”
CLIENTS TO DESIGN THEIR OWN WATCH
The individualisation display is designed like a console. Two cases in stainless steel and 18-carat 5N gold are at its centre. Once clients have selected a case material, they can choose one of 16 dial colours that were developed exclusively for this service. The palette includes vibrant and distinct shades such as turquoise, indigo, aubergine, or ginger. Each dial is available either with rhodium-plated or gold-plated appliques and hands. The dial plaques attach magnetically to the cases, allowing customers to freely explore different combinations of materials and colours. Finally, the watch can be fitted with a strap of choice, ranging from colourful calfskin or alligator leather, leather alternatives such as TimberTex® and rubber straps to a high-grade stainless steel bracelet. Once a client has decided on a final configuration, their timepieces then undergoes the individualisation service and will be delivered after approximately three weeks. A small “I” in a circle, placed in the small seconds subcounter at 6 o'clock, identifies each chronograph as an individually configured version. The Portugieser Chronograph individualisation service is currently available exclusively in IWC's flagship boutiques at the Dubai Mall and Shanghai Taikoo Hui Mall. It will be launched in other flagship locations at a later stage.
